Style Guide

This page lists the official colors, graphics, and other publication standards used in LA marketing, documentation, etc.

Organization Name

The name of our organization is “Listeners Anonymous”. When appearing as inline text in documents and webpages (not in graphics), use the same font as the document. If the text needs to stand out, use a bold Georgia font in hex color #38753c (Fern Green).

In marketing and graphics, the name:

  • Is metallic copper in color (#71291d) on a black (#00000) field
  • Is written with initial caps and all capital letters
  • Is written in Georgia font
  • Uses a heavy pyramid typeface
  • Appears in a larger font (30% larger) than the tagline

Taglines

Client Side

The tagline for LA’s client-facing site is “We hold space so you don’t have to hold it alone.” When appearing as inline text in documents and webpages (not in graphics), the tagline should accompany the organization’s name and use the same font as the document body. If the text needs to stand out, use an italicized Georgia font in #38753c.

In marketing and graphics, the tagline should accompany the organization’s name and appear as follows:

  • Is metallic copper in color (#71291d) on a black (#00000) field
  • Has all capital letters
  • Is written in Georgia font
  • Uses a heavy pyramid typeface
  • Uses a smaller font (approximately 70%) than that of “Listeners Anonymous”

Staff Side

The tagline for LA’s staff-only site is Audiatur Et Non Iudicatur, meaning “let them be heard and not judged.” When appearing as inline text in documents and webpages (not in graphics), the tagline should accompany the organization’s name and use the same font as the document body. If the text needs to stand out, use an italicized Georgia font in #38753c.

In marketing and graphics, the tagline should accompany the organization’s name and appear as follows:

  • Is metallic copper in color (#71291d) on a black (#00000) field
  • Has all capital letters
  • Is written in Georgia font
  • Uses a heavy pyramid typeface
  • Uses a smaller font (approximately 70%) than that of “Listeners Anonymous”

Styles

Text styles have not yet been determined.

Colors

The official color palette of Listeners Anonymous is below. Specific uses for each color have not yet been defined:

  • Light mint green – #cdf6cf
  • ArtyClick cool green – #88d08a
  • Fern green – #38753c
  • Metallic copper – #71291d
  • Black – #00000 (for use as background color only)

Font

LA materials use Georgia font where possible. Use a serif font (like Times New Roman) if Georgia is not available.

Style Guide

The final authority for LA writing and publishing guidelines is the most current version of the Chicago Manual of Style.

Graphics

These are the official LA graphics: